Starting Your Own Creative Business
With Isa Seminega
22nd April 2022 - 24th April 2022
Over three days, Isa will take you through creating a roadmap for starting your creative business and growing it into a thriving profitable venture.
You will learn how to build a strong foundation and develop a profitable business model. Plan the direction of your business and build your strategy. Clarify your vision and create a path to make it happen. You’ll cover everything from pricing your work to creating a marketing strategy that builds growth including ideas to improve revenue and profits. By the end of the workshop you will leave with your completed business plan, an action plan to put your business strategy into practice, confidence in your idea and the motivation to achieve your goals.
Isa is a design entrepreneur and strategist using business and design to make an impact in the world. She is the author of ‘The Creative Entrepreneur: Business made beautiful for Artists, Makers and Designers’ and for the last sixteen years has worked with companies to position their brands and understand their customers so they can increase revenue and build a thriving, engaged community around their work.
She also builds websites over at wellandporter.com
Building the foundation for your business. Session 1: Lay groundwork for business success - building your business model Session 2: Purpose + Vision Session 3: Developing your Products and Services Session 4: Individual work on business plan consolidating the days work, one-on-one sessions Session 5: Group discussion, Q + A
Setting up your business. Session 1: Defining your business structure, setting goals Session 2: Pricing your products and services for profit Session 3: Building your brand and website Session 4: Individual work on business plan consolidating the days work, one-on-one sessions Session 5: group discussion, Q + A
Promoting your business Session 1: Marketing + PR, develop your elevator pitch Session 2: Social Media, Email Marketing Session 3: Individual work on marketing section of business plan consolidating the days work, one-on-one sessions Session 4: Life as an entrepreneur - staying on track, getting things done, final discussion, Q+A
Anyone interested in developing their creative practice into a business, or who has a new business idea.
All resources shared during the class will be available to download and you will have print outs of some of the key resources
Yes! We provide refreshments throughout the day and a home-cooked lunch which is freshly prepared in our Granary kitchen. Lunch is served around our communal dining table, offering you a great chance to get to know everyone on the course and share in the making processes you have been developing throughout the day. Please advise us of any dietary requirements before arrival.
Yes! We can provide accommodation with this course in one of our on site bedrooms. All rooms are en-suite with linen, towels and bathroom products provided. A continental breakfast is also included along with lunch, dinner and refreshments throughout your stay with us.
We offer Gift Vouchers for use with our courses and events.
Working with Deborah and Michael was such a pleasure. They understood the project from the beginning, what the needs of the makers and our audiences would be, and acted as thoughtful ambassadors for the project when we were not able to be there. Every aspect of the exhibition and events was facilitated in such a calm and confident manner, which made my job of coordinating a group of artists so much easier! The whole event became a pivotal moment for the project, bringing people together in a way I could never have anticipated, and which has altered my thinking about the future of the project. Thank you for making us feel so welcome.
The weekend I spent at Clayhill Arts was a very welcome change of scenery to my otherwise urban setting. I felt calmed yet invigorated by the surroundings, and the accommodation was beautifully tasteful and very homely. The main space is wonderfully considered and very versatile - an ideal space for creativity and dynamic discussion. I left on the Sunday feeling energised and inspired by the experience of staying at Clayhill.
As a singer it has been one of the best spaces to sing in with generous reverberation and acoustics. It is a space which complemented the type of instruments I was working with and the songs.
I just wanted to say how much I enjoyed being at your venue. It is a lovely and inspiring artistic space. The food was fantastic, homely yet unusual. I really enjoyed the day.
As an artist retreat, the venue at Clayhill Arts provided a warm and welcoming environment, allowing a safe and constructive space where individuals creative needs can be met.
We were lucky enough to be able to take over the whole venue for a weekend, using the Granary as our base for experimentation, discussion and shared learning. The informality of the accommodation, and the relaxed surroundings, put everyone at ease and offered a space where cooperation and encouragement evolved naturally.
Everything was wonderful! This is a beautiful place. Thank you, we really enjoyed our stay.
Clayhill feels remote which is great but it also is close to Cannington which has everything, so supplies can be bought without travelling a great distance...I also really enjoyed that it is still a working farm, because it feels productive and there is such a lot of life around us which is very inspiring